Digital Edge Technologies - Logo Design

  • Category: Logo Design, Identity Design, Branding
  • Clients: Digital Edge Technologies

Backstory

Digital Edge is a startup IT consulting firm that is based here in Phoenix, providing consultation and staffing services to businesses requiring on-site IT solutions. The logo was the initial part of the branding package I created, followed later by business cards and promotional one-sheet flyers. When I created the logo, I based my design off of the “power” icon that is found on most computers and peripherals. It made for an easy representation of an “E” by turning it on its side, and then added a vertical stroke to symbolize the “D”. Using the font Handel Gothic for the company name, I was able to extend the ascender on the d in “edge” to form the l in “digital”. I chose to set the name in lowercase letters to present a sense of approachability, and then set “technologies” in all caps to show that they may be informal, but still have a high level of professionalism.